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TSR Marketing Group, LLC

Business Development

In order to develop and grow our business, there are certain areas and issues that we invest time and energy into. They will be presented here and include:


Board of Directors

In order to solve challenges, seize new business opportunities and develop a long term business strategy, large businesses have the opportunity to get that direction from their Board of Directors. As a small business, we do not have the personnel to have a dedicated TSR Board of Directors. In order to have the benefit of such a group, we have been an active member of an organization called "The Alternative Board, Westchester" since 2004.

TAB Boards® consist of presidents, CEOs, owners and managing partners of privately owned businesses. Our board consists of five members, and we meet monthly under the guidance of a TAB-Certified Facilitator/Coach. Meeting monthly, we operate in a confidential, "think tank" atmosphere where we can present challenges and opportunities to one another for seasoned, practical advice from our peers in other businesses. As a TAB Board® member, we also receive monthly one-on-one hour-long private coaching sessions from our facilitator/coach. Because no one lays claim to the member's business, the result is no-holds-barred feedback and a sounding board for best business practices. In addition, our facilitator serves as our executive coach, guiding us through planning and development processes. Strategic Business Leadership® (SBL) is an easy-to-use, personal and business planning process that has been developed to meet the needs of the time-constrained small business owner. By helping us lead our companies strategically, instead of by the “idea of the week,” SBL enables us to achieve our personal and business visions of success.

Following are links to the write-ups of the five members of our Board of Directors (TAB® Westchester):


Fredrick Alimonti
Company Information
Alimonti Law Offices, P.C.
White Plains, NY  10601
Principal and Founding Partner

Founding partner, Rick Alimonti brings over fourteen years of aviation litigation experience to the firm. His expertise includes product liability and insurance law, with an emphasis on aviation-related matters. Active in this field throughout his career, Mr. Alimonti has represented numerous aviation clients from litigation through trial. Mr. Alimonti's contributions to the field of aviation law include the formation and launch of the American Bar Association's highly successful first Annual Seminar on Aviation Litigation in 1994. Mr. Alimonti continues to be an active member of the Leadership of the American Bar Association and has held many positions including the following:

-Co-chair of the ABA, Litigation Section's Standing Committee on Aviation Litigation for three-year term (1995 -1998)
-Litigation Section's Co-Chair for the ABA Annual Meeting in New York 2000
-Division Co-Director for the ABA Litigation Section
-Co-chair of the ABA, Litigation Section's Standing Committee on Solo and Small Firms

Mr. Alimonti is a regular speaker on aviation law and aviation safety and has published several articles on aviation litigation topics.

In March 2001, Mr. Alimonti launched his own firm, Alimonti Law Offices, P.C. Headquartered in White Plains, New York with offices in Manhattan, the Alimonti Law Offices client roster includes U.S. Aviation Underwriters, Global Aerospace, BAE Systems, American Airlines, La Réunion Aérienne and various U.S. and London-based underwriters. Alimonti Law Offices sponsored a program on American Mediation at the Lloyd's Building in the spring of 2001. Mr. Alimonti presented a paper on U.S. 9-11 disaster legislation at the Marsh conference in Lisbon, Portugal in November 2001 and at Lloyd's in January 2002. He presented "Recent Developments in Aviation Product Liability" at last year's ABA Aviation Litigation conference in New York.

Mr. Alimonti and Alimonti Law Offices, P.C. continue to present approved CLE courses in the past two years at locations in New York and Texas. The topics have included product liability, aviation law, insurance coverage, and the laws and regulations in the aftermath of 9-11. Mr. Alimonti has practiced in the insurance defense bar throughout his career and is frequently retained with respect to coverage issues and policy wording by underwriters in both the United States and abroad. In 2003 and 2004, he presented an interactive program on ethical considerations in insured cases to various law firms, underwriters, and brokers in the U.S. and Europe. In 2004, Alimonti Law Offices will present on the Montreal Convention and on Recent Developments in Airline Litigation. In 2004, Alimonti Law Offices was awarded Accredited Provider Status by the New York State Continuing Education Board.

Mr. Alimonti is a graduate of Fordham University and St. John's University Law School. He is admitted to practice in the State of New York, the U.S. District Courts for Southern and Eastern District of New York, and the U.S. Courts of Appeal for the Fourth and Eleventh Circuits. The proud father of two daughters and a son, Mr. Alimonti is also an avid private pilot.
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Jerry Levitz
Company Information
TBP Advisors
Purchase, NY  

TBP Advisors, Ltd. is a privately-owned investment management company whose principals have been committed since the early 1970s to providing superior capital growth with peace of mind to high net-worth families, endowments, and small institutions.

TBP Advisors serves approximately 150 primary relationships worldwide and has $225 Million under management.
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Sandra McKee
Company Information
Employee Benefit Solutions of NY
Ossining, NY  10562
Employee Benefits Specialist

Sandra McKee has been working in the Group Insurance arena for nearly thirty years. She began her career with a major insurance company and later joined an insurance brokerage house in Manhattan where she serviced and sold all lines of group benefits.

In 1985, Sandy established her own company, Employee Management, Inc., which she grew from a firm that handled the basic lines of group insurance for small employers to a firm that handled all lines of group insurance including standard Medical and Dental plans, Self-insured plans, Group Life, Disability and Retirement/401(k) plans, Voluntary Programs, and Supplemental or Executive Carve-out plans. While she was president of EMI, Sandy managed the benefits for such notable firms as (the original) Russian Tea Room, The Metropolitan Opera Guild, and Beneton. She worked with groups with as few as one employee and as many as 1,000. The primary focus for Sandy was, and still is, providing the best possible service and the highest level of benefits available within the clients budgetary guidelines.

After building her business for nearly fifteen years, Sandy sold Employee Management, Inc. to Kolinsky Hill Financial Group, a member of the NFP group of companies. Sandy managed the Benefits Department while she was with Kolinsky Hill, but after two years, she missed the excitement and stimulation of owning your own company. Sandy left Kolinsky Hill and went back into business as an independent consultant. As President and CEO of Employee Benefit Solutions of NY, Inc., Sandy works with mid-sized corporations analyzing their benefit programs and finding solutions to their benefit concerns, much like she did with EMI, but now she also provides state of the art administration for Flexible Spending Accounts, FMLA and COBRA. Sandy is an expert at finding ways to cut cost, streamline benefit administration, and customize benefit packages to meet the needs of the employees as well as the employer.

Sandy is a member of AHIA, NAIFA and WAIFA. She is also a member of the Business and Professional Womens Organization where she has served on the local, district and state levels. Sandy lives in Ossining with her husband and son. In addition to managing a successful business, she is active in the community. She was the first female President of the Board of Trustees of the Scarborough Presbyterian Church, helped established the Scarborough Presbyterian Childrens Center in 1994 and served in various capacities on that board. Sandy also serves on the board of A Kids Place, an extended day care center in Ossining for school age children and is a member of the Lions Club and the Ossining Chamber of Commerce.
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Steve Rosenberg
Company Information
TAB Westchester
Briarcliff Manor, NY  10510
TAB Facilitator & Coach

Steve Rosenberg joined TAB as a seasoned brand management veteran who has many years of experience holding increasing responsibility for the business management of brands. Similar to running a small business, managing a brand entails responsibility and accountability for all the aspects of running a business, including business planning, marketing and sales, P&L/cash flow, legal and regulatory issues, and leading a team of managers and employees. He specializes in growing businesses through his expertise in market and opportunity analysis, brand strategy and execution, and new product development and launch.

Steve holds a B.A. from the University of Michigan and a M.B.A. in Marketing from New York University (1987). Most recently Steve was VP Marketing at Reckitt Benckiser, a global household, personal, healthcare and food products company with annual sales of over $6 billion. The company is the worlds #1 manufacturer and marketer of household cleaning products (ex. laundry care) with operations in 60 countries and sales in 180 countries. In North America, RB manufactures and markets such well-known brands as Lysol, Electrasol, Jet Dry, Woolite, Spray n Wash, Airwick, Easy Off, Resolve, Frenchs Mustard and Veet depilatories.

In his four years (1999-2003) as Vice President of Marketing for Surface Care and New Initiatives, Steve had P&L, marketing strategy and new product development/launch responsibility for all the surface cleaner brands (Lysol, Easy Off, Mop & Glo, Old English, Glass Plus, Lime-a-Way, Rid-X) and also managed a New Initiatives group. Steve led and coached a team consisting of over 30 marketing professionals and he created a much more efficient and effective organization structure for the newly merged company. Steve was part of the RB North America senior management board.

Since leaving the company in late 2003 Steve has turned his attention to helping small businesses grow their business. Having been in the corporate world, he has turned his attention to the growing area of small businesses, where he believes he can bring his experience and knowledge to help small businesses improve their performance and grow, and is currently working as a consultant to small businesses.

He possesses a versatile and unique combination of business management skills and coaching abilities that make him perfect for facilitating peer groups and providing individualized direction for clients.
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Ted Rubel
Company Information
JRT Associates
Elmsford, NY  

JRT Associates is a distributor specializing in the Nuclear Medicine and Radiology marketplace. Items that JRT provides to the marketplace include Nuclear Cardiology, PET Imaging, Radiation Oncology, Medical Physics, Emergency Preparedness, Cardiology, CT Scanning, Ultrasound, Bariatric Products, Medical Imaging Tables.

Ted has a sales staff that calls on independent clinics and hospitals to provide them with their equipment, isotope needs, and disposable items.
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Participation in Trade Shows


TSR recognizes the value of participating in trade shows that our customers and Principals attend. We regularly attend the local IEEE Mini shows in the New York and New Jersey areas, in addition to the IEEE MTT conference held annually.


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Procedures Manual


The present staff of TSR Marketing Group, LLC has approximately 106 years of combined experience selling electronics. That gives us an enormous amount of territory and technical knowledge, in addition to many long standing relationships in technical, purchasing, quality and administrative positions at all levels of staff from entry level thru executive levels. This combined knowledge is our Intellectual Property, and it affords us the ability to succeed on behalf of both our customers and our Principals.

We recognize that this knowledge is an integral part of our success, but it is not the only component that is required for real success in the representation business. The other critical parts are the processes, proceedures and the judgement calls that are made on a daily basis when formulating strategies on what to do next with each opportunity. This is also something that we do well, and it also has helped to define our success.

So then the question becomes, as our business grows, how do we transfer that knowledge to new people that we bring on board with TSR. In mid 2005 we started documenting the methods and procedures that we perform on a daily basis, that is second nature to us, but that a new person might take a while to figure out himself, if ever. This TSR Procedures Manual is similar to what a Sales Department Manual would look like in a company that is ISO9000 compliant. We have a procedure for Lead Follow Up, Quote Follow Up, RFQ Procedure, how to add a record to our Opportunity Database, Program Database, Contact Database. It is a work in process and is intended to bring a new hire up to speed as quickly and efficiently as possible. We want to avoid the "figure it out as you go" methos of training because we've probably been there already. We are always open to improvement and welcome suggestions from within our organization or from outside as well.

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